THE WINGNUT SOCIAL PODCAST

Curated social media marketing tailored for the busy interior designer. Social Media. Tightly Fastened.

Marketing Secrets for Your Interior Design Business with Michelle Binette

Marketing your interior design business is a business all its own. Social media marketing is essential, but so is marketing in real life, and spreading that all-important word of mouth. So on today’s podcast, we’re talking with someone who knows marketing inside and out, because she was a professional marketer before leaving her corporate job to begin her career in interior design. Darla and Natalie talk with Michelle about how her marketing career informs her interior design business, how brand marketing and direct-response marketing are different, and how she drummed up her first client with a simple marketing trick.

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Social Media Success Stories with Yours Truly - Episode 022

Social media is the biggest sea change to hit marketing in a long time, and there are few who would argue you shouldn’t have a social media presence. However, there are many who would argue about the return on investment for a business spending on social media. How can you be sure the money you’re spending is leading to actual client work? This week, Darla and Natalie open up their books and look at what gigs they’ve gotten directly from social media.

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Why You Should Be Using Storytelling in Your Social Media with Susan Wintersteen - Episode 021

Sometimes social media feels like shouting into the void. Or even when you have an audience who’s responding to what you’re posting, it can feel like a beast that always needs to be fed. Sometimes you need to take a break from the pretty wallpaper photos and try storytelling. If you can tell a story on social media, then you can connect authentically and emotionally with an audience. Sometimes that’s a story about you, sometimes it’s a story about a client, but it’s always a story that people feel they can relate to.

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Becoming an Instagram Personality with Natalie Reddell - Episode 020

Everyone tells you that you need to be an “influencer” on Instagram. But what does that really mean? Does that mean you should have 10,000 followers, 20,000 followers? Does it mean brands are knocking down your door to work with you? There’s no one key number that will grant you magical influencer status, but if you can really make your personality shine on social media, you will build a following. And more importantly, you’ll connect with that following.

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LinkedIn for Interior Designers with Joe Apfelbaum - Episode 019

Interior designers know they have to be on Instagram and on Facebook and make sure all their pins look great on Pinterest. But LinkedIn is just a place to stick your résumé or look for your next hire, right? Wrong. LinkedIn can actually be a very fruitful networking platform if you put in the work and if you have a great strategy. And on today’s Wingnut Social podcast, we dig deep into how LinkedIn can pay off for interior designers.

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Darla Powell is the Principal Designer of Darla Powell Interiors in Miami Florida and is also the Head Wingnut at Wingnut Social. Darla discovered very quickly that her love for interior design was only rivaled by that of her love for the branding, blogging and social media marketing which she found by digging in deep when launching her own design firm.

Natalie Grafe is the Chief Financial Wingnut of Wingnut Social. Natalie's background is accounting and finance. Oh! - And fighting fires in Miami, Florida. She adds a fresh perspective to the topic of social media and will be sitting in on the Wingnut Social Podcast - when she's not out on the boat.

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SOCIAL MEDIA. TIGHTLY FASTENED.

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Ready to breathe life into your designs on social media? Have questions? Just want to say hello? Reach Wingnut Social here

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