Curated social media marketing tailored for the busy interior designer. Social Media. Tightly Fastened.

Facebook Collaborations to Grow Your Design Business with Nancy Ganzekaufer

Going live on Facebook can be a great way to connect with, and build, your audience. But it can also be election-night-level anxiety-producing. Luckily, the Wingnut Social Podcast has you covered. This week, Darla and Natalie discuss everything you need to have in place before you go live, what benefits you’ll see in collaborating on Facebook streams, and the one trick today’s guest uses to make Facebook Lives seem totally natural. And no, there’s no way you’re guessing it.


How Social Media Video Can Transform Your Marketing with Tori Toth

Video can seem so daunting to any business, never mind the solopreneur Interior Designer. It takes time to learn how to make great videos, and then it takes time to shoot and edit them. But, as our guest on today’s episode tells us, it’s not as hard as it looks, and it’s worth it. Today’s episode tackles the basic equipment you may need, whether your smartphone can do the trick, and how to turn simple video shoots into content resources that can last you months on numerous different platforms. We’re unlocking the social media video toolbox today on the Wingnut Social Podcast.


Why Image Quality Matters in Your Digital Marketing with Linda Holt - 012

When photos are such an enormous part of a business, as they are for interior designers, it can be tempting to think you need the most expensive “pro” equipment on the market to make your shots pop. But! The truth is you carry the very technology you need to take amazing photos in your pocket nearly every day, and gorgeous pictures are just one swipe away. On today’s episode of the Wingnut Social Podcast, we talk with a professional photographer who shoots exclusively on the iPhone about how you can optimize your phone photos and why photo quality is so essential to your social media marketing.



Instagram ROI for Interior Designers with Widell and Boschetti

When Darla first met Barette Widell and Christina Boschetti, they were on a panel where the audience was all interior designers, who tend to dress a certain way and be very put together. But then there were Widell and Boschetti, on the panel wearing baseball caps adorned with pom-poms. They immediately stood out from the crowd, and one could even say they are honorary Wingnuts.


SEO for Interior Design Blogging and Websites with Justin Easthall

Everyone knows that search engine optimization (SEO) is important for their company’s web traffic, but it can feel as difficult to parse SEO best practices as it is the tax code, and just as fun. On today’s show, Darla and Natalie break down simple, actionable advice for how interior design companies can improve their SEO without losing their minds, and bust a few myths while they’re at it.


Use rewardStyle to Become an Influencer with Taylor Walker Sinning

You work hard to build a following on social media (and these days, it feels harder than ever to do so), but to what end? What can you do with that social media “influence?” Well, there’s a way to provide a service to your audience and to monetize your social presence with an easy-to-use app that not a lot of people fully understand. After today’s episode, you’ll have a Ph.D. in how to use rewardStyle.


Busting the Biggest Social Media Myths with Scott Ayres

There are a lot of theories out there about what works and what flops on social media. And there are even a few theories that have been tested and then put out as fact, only to have them turn out to be wrong. On today’s episode, we talk about myth busting in social media with the guy who does some serious testing (you can tell by his lab coat). 


How to Make Your Brand Voice More than “Meh,” with Nicole Heymer

Quick: Think of your favorite brand Twitter account, or Instagram, or Super Bowl commercial. What do they have in common? A distinct and memorable brand voice (hello, Old Spice guy). But brand voice is often hard to define, and even more difficult to pin down for your interior design firm. If you find yourself struggling with how to make your voice attractive to clients and consistent across your platforms, then this episode is for you.


Darla Powell is the Principal Designer of Darla Powell Interiors in Miami Florida and is also the Head Wingnut at Wingnut Social. Darla discovered very quickly that her love for interior design was only rivaled by that of her love for the branding, blogging and social media marketing which she discovered by digging in deep when launching her own design firm.

Natalie Grafe is the Chief Financial Wingnut of Wingnut Social. Natalie's background is accounting and finance. Oh! - And fighting fires in Miami, Florida. She adds a fresh perspective to the topic of social media and will be sitting in on the Wingnut Social Podcast - when she's not out on the boat.

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Ready to breathe life into your designs on social media? Have questions? Just want to say hello? Reach Wingnut Social here

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